The simply gilded story

Welcome !

I’m so happy that you’re here ♥

My name is Irene – the sole owner and designer of all the lovely goodies you will find in my shop. I am also a mother, wife, sister, daughter, friend, and a strong believer that everybody has immense potential and creativity within.

As an extremely introverted child, I had lived a lot of my days through active imagination and dreaming of different worlds in which I was free to express myself. To the world I felt invisible - but I found solace, courage, and strength in my creations. In every spare minute, I would doodle, draw, paint, or meticulously organize my sticker collection! I have always been enamored by the simple and glamorous, the whimsical and fantastical — you can see these themes reflected throughout the embellishments and items that I design to this day.

My colorful visions dulled as I pursued a job that I believed would bring security into my life and future. However, after 8 years of corporate life, my inner child rebelled and I began to moonlight as a washi tape designer. I started out on Etsy with a total of 3 home-grown washi tape designs. With the support of some amazing people in the planner community, what started as a part time passion project soon blossomed into a full fledged business.

I live to create and I put 100% into every detail that goes into each and every product you find here on the site today. Every product is the result of hours of excited brainstorming, color tweaking, and intense scrutiny. It only feels right to give you all my best work.

From the time I started in 2015 to the present, I have been blessed with growth and expansion. I am increasing current stock levels with each release to make sure that everybody will have an opportunity to have a positive shopping experience. I now also offer a gorgeous subscription box that is mailed out monthly. When spots open up, they will be announced on the news/announcements page as well as to my facebook group, email list, and other social media accounts.

Thanks for your patience and please check back for regular updates and big announcements. Don’t forget to sign up for the GILD newsletter for early access to all product launches and more (I NEVER spam and send only updates regarding new products and sales!)

Again, I thank you for all your love and support! If you would like to contact me for any reason, please feel free to reach out at and either myself or a customer care team member will be happy to assist you.

I encourage you to think about the things that have brought you joy early in your life and to have the courage to bring them back in a way that brings that joy full circle. I hope that you are inspired by your own unique ability to create beautiful things and can step into the wild unknown of your own imagination.